Oh dear, where to start? My initial thoughts on visiting carinsurancefor1day.co.uk is that I haven’t seen a site like that since the early 90s. My initial instinct, if I were looking for one day car insurance would be to move on.

That said, there are some positives so, rather than being purely negative, I’ll try to outline the pluses and negatives.

Pluses

The one good thing about this website is that it is simple and easy to use. To me, that is important. There is little more annoying than a website that requires you to learn how to use it. All sites should enable visitors to find the information that they want quickly and easily, and this site does achieve this.

Negatives

Quite frankly, the site looks like it may have been put together by someone working for the company who fancied a ‘dabble’ at web design. Whilst this is tempting, it gives a very unprofessional appearance to the company and I, for one, would be suspicious as to the company’s legitimacy by looking at this site.

The graphics are ugly and the large rollover ‘click here for a quotation’ looks archaic. The good thing though is that it is obvious so will grab people’s attention.

Generally, the mish mash use of fonts doesn’t work and it simply does not look attractive or professional.

A quick use of an accessibility tool indicates that there are 16 errors which would make it very difficult for partially sighted people to use, which technically is now a legal requirement although, in this case, that particular group are not likely to be looking for car insurance!

The build of the site is a mixture of css based and tables which is a strange way to go about things (although some designers may do this in an emergency).

I would like to be able to make suggestions about how the site could be improved, but, as a web designer myself, as well as a regular web user, the only advice I could give would be to scrap it and start again.

The site itself is simple and doesn’t lend itself to an expensive website, and a new site that looks professional and attractive should be able to be done on a reasonably tight budget.

At the end of the day, you usually have just a few seconds to grab a user's’ attention and, I’m afraid in this case that this will result in them looking elsewhere for their car insurance.